CLIENT | COOK SMARTS

Cook Smarts is a meal planning service that excels in providing useful cooking-related content to its online fan base. With the Produce by Month guides, the goal was create visual content that could simultaneously serve three purposes: 1) be effective as a shareable social media graphic, 2) work as a printable download (in exchange for email sign-up), and 3) make an attractive poster available for sale.

The year-round focus of these designs makes them evergreen, and provides a natural opportunity to re-release them throughout the seasons for additional traction.